Unit 7 P3 Business Study - 1873 Words

Task 1 - Carry out follow up activities after a business event (P7) Our business event was a music concert we decide to host at our college. A team of four of us where in charge of leading the event and organising it. We were able to get 4 college students we know from the music department to play at our event, and they already had a big following within the college community, and where well known artists in the Amersham area. Our event was a studio session we organised for fellow college students to come to and allow them to stand around and listen to some good music. As it was a session it was a lot more chilled, and although we had 14 minutes per act for our hour time slot, we were aware that the audience weren’t too bothered about†¦show more content†¦I think our event was successful for many reasons, for example I think we achieved all of our objectives which we set out to achieve before the event, and this is why I think it was successful: - To make a profit – in order to be able to raise money for our charity - To attract an audience of 25+ people - To make sure the event is successful and enjoyable for all the people associated. - To raise awareness of the charity (WWF) - To raise money for (WWF) Looking at our objectives of our business event, it would be a suitable conclusion to say we ran a successful event. Looking at the above objectives, we can clearly see that we achieved our aim to raise money, for our chosen charity (WWF). To be able to make profit was another aim of ours, this was a goal we would achieve, and only achieve if we managed to raise money for our chosen charity, as to raise money will involve making a profit. This is beneficial for the charity, as they will have extra funds to fund their campaigns. Additionally, we also where able to raise awareness of our chosen charity, through accepting donations and informing our audience who we were raising money for. Another indication into the success of our business, would be through the number of tickets we sold and the audience we attracted. Our goal was to achieve a profit, and we worked out if we had 25 people in the audience each donating  £2 each then we would be able to achieve ourShow MoreRelatedAssignment For Unit 10 Market Research 1119 Words   |  5 Pagesï » ¿ Course BTEC Level 3, 90 Credit Diploma in Business Unit / Module / F Skill 10 LEVEL 3 Assignment Title Market Research in Business Lecturer/Assessor Terence Bowrage Issue date 25/03/2014 Submission date 23/04/2014 Student declaration I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. 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Modeling Product Line Variants Free Essays

CNC CSEE – 2013 Complete Program Schedule Registration-8. 00AM— 8. 30AM Date:22-Feb-2013 Hall I Session 1 Time: 8. We will write a custom essay sample on Modeling Product Line Variants or any similar topic only for you Order Now 30AM – 11. 15 AM Chair 1: Dr. Janahanlal Stephen ( Ilahia Chair 2: Dr. Yogesh Chaba ( Guru College of Engg Tech, India) Jambheshwar University of Sc. Tech. India) Paper ID Title Registered Author CNC2013 ­Ã‚  27  F On ­line  Power  System  Static  Security   Sunitha  R Assessment  in  a  Distributed  Computing  Frame Work CNC2013 ­Ã‚  30  F Multiple  Automatic  Design  Vector  Generation  for   Selva  Kumar  R   Efficient  Systolic  Architecture  using  NIC CNC2013 ­Ã‚  32  F A  Rough  Set  Based  Feature  Selection  Algorithm   S  Ã‚  Muthurajkumar for  Effective  Intrusion  Detection  in  Cloud  Model CNC2013 ­39  F Sub ­feature  Selection  with  Privacy  in Hemanta  Kumar Decentralized  Network  based  on  Fuzzy Bhuyan Environment CNC2013- 54 F Active  Inductor  based  Tunable  VCO  for  UMTS,    J. Manjula CDMA  2000,  EDGE,  Flash  OFDM  and  802. 15. 4 Applications CNC2013 ­Ã‚  56  F An  Efficient  Design  Approach  for  Low  Leakage  Ã‚   Shweta  Singh   High  Performance  MTCMOS  Circuit;  with  NBTI Aware  Analysis CNC2013 ­Ã‚  61  F A  Novel  Fingerprint  Indexing  Technique  based   N  Ã‚  Poonguzhali n  Level ­1  and  Level ­Ã‚  2  Features CNC2013 ­Ã‚  68  F A  Review  on  Security  in  Vehicular  Network Bhagyashree Gadekar  (Dharaskar) CNC2013 ­Ã‚  72  F Pe rsonal  Authentication  based  on  Angular   K. Usha Geometric  Analysis  using  Finger  Back  Knuckle Surface CNC2013 ­Ã‚  76  F A  New  Trust  Management  Mechanism  for   A  Sudhir  Babu Improving  the  Performance  of  DSR  Protocol CNC2013- 85 F Framework of an Automata Capable of Modeling Arpit Reversibility along-with Concurrency and Probabilistic Environment CNC2013-534 F Computational Solution of First Order Linear Elayaraja Aruchunan Fredholm Integro-Differential Equations by QuarterSweep Successive Over Relaxation Method Tea Break 11. 15AM – 11. 30 AM Official Inauguration -11. 30AM—12. 00 PM Key Note-12. 00 PM—12. 45 PM Photo Session-12. 45 PM — 1. 00 PM Lunch Break- 1. 00 PM—2. 00 PM Date:22-Feb-2013 Hall I Chair 1: Dr. Janahanlal Stephen ( Ilahia College of Engg Tech, India) Session 2 Time: 2. 00 PM – 4. 00 PM Chair 2: Dr. Deshmukh Ratnadeep (Dr. Babasaheb Ambedkar Marathwada University, India ) Paper ID Title Registered Author CNC2013-535 F Efficient  computer  aided  system  based  on   B. Sridhar athematical  morphology  and  higher  order partial  differential  equations  for  breast  cancer detection CNC2013 ­544  F Fuzzy  Based  Node  Disjoint  QoS  Routing  in   Vijayashree  Budyal MANETs  by  Using  Agents CNC2013-546 F Trust Assessment Policy Manager in Cloud Ajay Basil Varghese Computing CNC2013-556 F An  Analysis  of  Linear  and  Non ­linear  Controller   A. Rameshkumar on  Quasi ­Resonant  Buck  Converter CNC2013-558 F Prefiltering Approach to the Non-Blind Beamforming Swapnil M. Hirikude Algorithm for Smart Antenna CNC2013 ­Ã‚  34  S A  Gaussian  Plume ­based  Population  Exposure   Manish  Verma Approach  to  Railroad  Transportation  of Hazardous  Materials CNC2013 ­Ã‚  44  S Artificial  Neural  Network  Based  Learning  in   Mithra  Venkatesan Cognitive  Radio CNC2013 ­Ã‚  50  S Speech  Recognition  using  Hidden  Markov  Model Varsha  N  Degaonkar CNC2013 ­525  S Optimization  of  Inter ­satellite  Link  (ISL)  in   Amandeep  Kaur Hybrid  OFDM ­IsOWC  Transmission  System Tea Break 4. 00 PM – 4. 15 PM Date:22-Feb-2013 Hall I Session 3 Time: 4. 15 PM – 5. 45 PM Chair 1: Dr. Yogesh Chaba ( Guru Chair 2: Dr. Deshmukh Ratnadeep Jambheshwar University of Sc. Tech. (Dr. Babasaheb Ambedkar Marathwada India) University, India ) Paper ID Title Registered Author CSEE2013- 10 F Classification of Devnagari Handwritten Characters Dinesh V. Rojatkar using Single Hidden Layer Neural Network with Mixed Activation Function CSEE2013- 15 F Fuzzy Logic Controller with Maximum Power Point Arulmurugan R Tracking Using Creative Design of DC to DC Buck Converter for Photovoltaic Power System CSEE2013-519 F Power  Gating  Approach  for  Design  of  45nm  Low   Chhavi Saxena Ground  Bounce  Noise  Carry  Look  Ahead  Adder Circuit CSEE2013- 8 S An Optimization Approach for Power Factor S. Neelima Correction and Capacitor Placement in a Distribution System CSEE2013- 502 S Wireless  Sensor  Network  (WSN)  Using  Particle   Shekh  Md Swarm  Optimization Mahmudul  Islam CSEE2013- 521 S Simulation and Design of SRF Based Control Gnanaprakasam D CSEE2013- 14 P CSEE2013-520 P Algorithm for Three Phase Shunt Active Power Filter Effect of Energy storage Devices in Hydrothermal Power Systems by Using Various Controllers Fuzzy Controlled Shunt Active Power Filter for Line Harmonic Mitigation B. Partheeban Durgalakshmi. K Date: 23-Feb-2013 Hall I Chair 1: Dr. Janahanlal Stephen ( Ilahia College of Engg Tech, India) Paper ID CNC2013 ­Ã‚  65  F CNC2013- 11 S CNC2013 ­Ã‚  22  S CNC2013 ­Ã‚  33  S CNC2013 ­Ã‚  55  S CNC2013 ­Ã‚  57  S CNC2013 ­59  S CNC2013 ­Ã‚  64  S CNC2013- 71 S CNC2013 ­Ã‚  82  S CNC2013 ­Ã‚  87  S Session 4 Time: 9. 00 AM – 11. 00 AM Chair 2: Dr. Deshmukh Ratnadeep (Dr. Babasaheb Ambedkar Marathwada University, India ) Title Registered Author K ­phase  Erlang  Distribution  method  in  Cloud Ayush  Agarwal Computing A Framework for Evaluating Web Service based on B Taslina Threat Patterns Integration  of  Customizable  Wireless  Sensor A  Ã‚  Lakshmi Node  with  Cascade  Control  System Sangeetha A  Meta ­Heuristic  Approach  to  Rail ­Truck Manish  Verma Intermodal  Transportation  of  Hazardous Materials WeMDAG:  Web  Sequential  Pattern  Mining  using   Srikantaiah  K  C Directed  Acyclic  Graph A  Semantic  Web  Approach  to  Verifying  Product Sheikh  Md. Alam Line  Variant  Requirements Hossain Privacy  for  Feature  Selection  in  Distributed  Data   Hemanta  Kumar   Mining  using  Knowledge  based  Data  Support Bhuyan An  Effective  Resource  Allocation  Scheme  in M  Ã‚  Prasad Relay  Enhanced  LTE ­A J. Sengathir Selfish  Aware  Mathematical  Model  Based  On Conditional  Reliability  Expectation  Coefficient A  Unified  Architecture  for  Surfacing  the G  Ã‚  Pavai Contents  of  Deep  Web  Databases Multi ­Objective  Clustering  Using  Artificial  Bee Seyed  Saleh Colony Rastkhadiv Tea Break 11. 00 AM – 11. 15 AM Date: 23-Feb-2013 Hall I Session 5 Time: 11. 15AM – 1. 00PM Chair 1: Dr. Janahanlal Stephen ( Ilahia Chair 2: Dr. Yogesh Chaba ( Guru College of Engg Tech, India) Jambheshwar University of Sc. Tech. India) Paper ID Title Registered Author CNC2013-514 S P Asha Mining  Interesting  Association  Rules  with  a Heterogeneous  Environment CNC2013-516 S Multilevel Cryptography Scheduler Chaitali Chandankhede CNC2013 ­529  S A  Review  of  Matrix  Converter  and  Novel  Control   K  V  Kandasamy Method  of  DC ­AC  Matrix  Converte CNC2013 ­549  S Impact  of  Fin  Dimensions  and  Gate  Dielectric   Kiran  Bailey Thickness  on  the  Static  Power  Dissipation  of  6T ­ FinFET  SRAM  cell Reconfigurable  Supercell  Design  for  Pseudo Inverse  Module  using  Xilinx  System  Generator CNC2013 ­37  P Comparative  study  of  Effects  of  delay  in  Load Balancing  scheme  for  highly  load  variant Interactive  Applications CNC2013 ­Ã‚  51  P A  Novel  Approach  For  De ­Noising  CT  Images CNC2013  Ã¢â‚¬â€œÃ‚  52  P Highly  Parallel  Pipelined  VLSI  Ã‚  Implementation   of  Lifting  Based  2D  Discrete  Wavelet  Transform CNC2013 ­Ã‚  63  P Enhancing  the  security  framework  in  cloud C infrastructure CNC2013 ­511  P Challenging  Issues  in  Inter ­Satellite  Optical   Wireless  Systems  (IsOWC)  and  its  Mitigation Techniques CNC2013 ­513  P Policy  Driven  Dynamic  LUN  space  optimization   Based  on  the  Utilization CNC2013 ­515  P Challenging  Issues  in  VANET  Network  and  its   Routing  Algorithms ­An  Analysis CNC2013-562 S Shirly Edward. A Sampada  S Kalmankar Mredhula  Ã‚  L Jayaraj  U  Kidav Kiran  S Aparna  B  Bhat Amandeep  Kaur Taranisen  Mohanta Shashi  Kant Lunch Break 1. 00 PM – 2. 00 PM Date: 23-Feb-2013 Hall II Chair 1: Dr. Yogesh Chaba ( Guru Jambheshwar University of Sc. Tech. India) Paper ID CNC2013-526 P CNC2013 ­532  P CNC2013 ­540  P CNC2013-545 P CNC2013-574 P CNC2013-576 P CNC2013 ­582  P CNC2013-560 T CNC2013 ­563  T CNC2013-577 T Session 6 Time: 2. 00PM – 3. 45PM Chair 2: Dr. Deshmukh Ratnadeep (Dr. Babasaheb Ambedkar Marathwada University, India ) Title Registered Author Information Extraction in Knowledge Grid based on Praveen Desai Algebraic Approach using Software Agents An  Analytical  Approach  To  Analyze  The  Impact   Usha  G   Of  Gray  Hole  Attacks  In  Manet A  Comparative  Study  of  Different  Load Pooja  Gandodhar Balancing  Techniques  for  heterogeneous  nodes P. V. Muralidhar Spectral  Analysis  Of  Shadow  Ã‚  Window ­FIR Filters An Integrated Framework for IT Infrastructure V. R. Elangovan Management by Work Flow Management using Hierarchical Tree Structure Evaluate  Combined  Sobel ­Canny  Edge  Detector   Luma Salal Hasan for  Image  Procssing A  Secure  Software  Engineering  Perspective Arun  Mishra Agent Based Aggregation of Cloud Services- A Sreedevi R. Research Agenda Nagarmunoli How  Unstable  is  an  Unstable  System  ? Garimella  Rama Murthy Service Selection using Non-Functional Properties K. Ponmozhi in MANETs Tea Break- 3. 45 PM—4. 00 PM Closing Ceremony 4. 00 PM – 4. 30 PM How to cite Modeling Product Line Variants, Essay examples

Intercultural and International Business Communication

Question: Discuss about the Intercultural and International Business Communication. Answer: Introduction We are all accustomed to the word "communication" but then also we always misinterpret the actual meaning of it. Communication can be better understood in terms of Effective Communication. Effective communication is communicating with people or employees or in any organization in such a way which should generally be face to face or in written form and where people should be able to get the information which you want them to get. An organization under IMO Standard Marine Communication Phase (SMCP) actually tries to clear out the barrier in the language system by which people communicate. Language is a big factor in the case of any sort of communication. Key features of Communication Effective Communication has two sub-parts- verbal and written. In any organization or official workplace, the main thing that is very important is the communication. The main way to improve the communication in any organization is to hire seafarers. Seafarers are people who have better knowledge of English Language and the Grammar parts of speech. Everywhere including in education place, in office, in the maritime environment there is one thing that plays an important and that is the English Language. In all the above-mentioned places the knowledge of English Language is tested (Stubbe, 2012). Though nowadays verbal things are not into use much, mainly the official works are based on the theoretical basis. It means there are emails, questionnaires, and checklist, all these need the better use of English Language. So it is very much necessary for and business oriented organization should always recruit a seafarer for the effective communication of its official works (Stubbe, 2012). Communication nowadays Earlier the use of the word "communication" was neither much in usage nor in practice. There was less scope for people locomotive communication leave aside verbal or written communication. But nowadays communication is the main part of the International Business circle of the world. Communication has made the working of personal as well as impersonal life very easy (International Journal of Business Communication Special Issue: Leadership Communication, 2015). In one article it has been stated that in many ships, bridges are used as the communication hubs where we can not only think of finding communication in accordance with the SOLAS but also many other gadgets like desktop computers, fax machines and also telephones or mobiles. Earlier if people were in ships they were totally aloof from the worldly things but nowadays people can also communicate with ships (Gopal, 2009). Vendor documentation This is one big thing which brings a lot of efficiency in term of communication. There are many mishaps or wrong interpretations in a case of vendor documentation. Now, when the responsibility of communication of any organization is given in the hands of these vendors the quality of the work drops drastically. This is because, firstly, the company has no idea about the people and the knowledge of the people who are actually doing the job. Secondly, the translation of the actual text becomes poor, this is because the vendors are not directly connected with the company. Thirdly, the vendor fails to relate the needs of the person sitting on the other end of this communication aura. Fourthly, the documents are also published poorly, they do contain the proper presentation, proper use of illustration, final assembly, and printing. And last but not the least, the points become relevant from the point of view of the vendor, which is not at all accepted in case of any sort of professional au ra (Ainsworth, 2013). How is communication-related to culture? Chinese is one of the hardest languages of the world. There are many hundreds of alphabets included in Chinese grammar. For this reason, the communication of China with the outside world was comparatively rare. But today in this century the maritime need for Chinese communication with the rest of world has been influenced drastically. They have overcome the problem of communicating with the rest of the world in a vivid way. And this improvement of China has helped it to leap into the International Business Communication field very much (Leye, 2009). Conclusion From the above-written document, we can understand that communication is only about reading, writing, or speaking. It is actually about how we explain and exchange our ideas with the people around us. So, now it is very clear that how much this communication thing is important for the whole business sector of the world. Communication is actually between the relationship between two organizations or two countries. It is how simply we can explain people our own thought and how simply we can understand the things the other person is trying to explain to us. References Ainsworth, J. (2013). Business Languages for Intercultural and International Business Communication: A Canadian Case Study.Business Communication Quarterly, 76(1), pp.28-50. Gopal, N. (2009).Business communication. 1st ed. New Delhi: New Age International. International Journal of Business Communication Special Issue: Leadership Communication. (2015).International Journal of Business Communication, 53(1), pp.3-4. Leye, V. (2009). UNESCO's communication policies as discourse: how change, human development and knowledge relate to communication.Media, Culture Society, 31(6), pp.939-956. Stubbe, D. (2012). Communication Commentary: Effective Patient-Centered Communication.FOCUS, 10(1), pp.42-44.

Whats better for fat loss weight lifting or cardio work free essay sample

Nowadays, more and more people are starting to be aware of the seriousness of the obesity. Thus, people start to go to the gym workout, try to lose weight while building up the muscle to have them look fitter. Muscle, which came from the muscular system, it responsible every movement of the body. Skeletal muscle is one of the muscle tissue, and it is the only voluntary muscle tissue in the human body. Each time we perform a physical action, the muscle contraction will occur and produce tension that our body needs for physical activity, such as talk or excise. In this paper, I will be discussing how molecular mechanism occurs in the muscle during contraction and the role of ATP plays during the muscle contraction and relationship to the rigor mortis. Muscle contraction is the process to develop tension within the muscle tissue. Two of the key protein involved in the process of muscle contraction is the myosin and actin. We will write a custom essay sample on Whats better for fat loss: weight lifting or cardio work? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When myosin and actin interact, the shape of muscle cell will change. The theory that scientists come up with is the sliding filament theory, according to the A Dictionary of biology, it states that:â€Å"A proposed mechanism of muscle contraction in which the actin and myosin filaments of striated muscle slide over each other to shorten the length of the muscle fibers (see sarcomere). Myosin-binding sites on the actin filaments are exposed when calcium ions bind to troponin molecules in these filaments. This allows bridges to form between actin and myosin, which requires ATP as an energy source. Hydrolysis of ATP in the heads of the myosin molecules causes the heads to change shape and bind to the actin filaments. The release of ADP from the myosin heads causes a further change in shape and generates mechanical energy that causes the actin and myosin filaments to slide over one another† (Oxford University Press).In another word, when contraction occurs, actin filament will slide over myosin filament, this movement of protein will cause a shape change of the muscle cell, which produce tension and movement. Since skeletal muscles are voluntary cells, our brain will continuously be sending the commands and get stimulated by the nerve impulses. The signal that is being sent out from the brain is action potential, which is â€Å"stimulation of the cell by neurotransmitters or by sensory receptor cells partially opens channel-shaped protein molecules in the membrane. Sodium diffuses into the cell, shifting that part of the membrane toward a less-negative polarization† (propagated potential). There are three types of muscle contraction, depending on the muscle, and the reason for the contraction. isotonicCitation Pageâ€Å"Sliding filament theory.† Oxfordreference.com.proxy.library.csi.cuny.edu, Oxford University Press, 2008, www.oxfordreference.com.proxy.library.csi.cuny.edu/view/10.1093/acref/9780199204625.001.0001/acref-9780199204625-e-4101.â€Å"Propagated potential.† Academic.eb.com.proxy.library.csi.cuny.edu, academic.eb.com.proxy.library.csi.cuny.edu/levels/collegiate/article/action-potential/3611.

Admiral Lord Thomas Cochrane in the Napoleonic Wars

Admiral Lord Thomas Cochrane in the Napoleonic Wars Thomas Cochrane - Early Life: Thomas Cochrane was born December 14, 1775, at Annsfield, Scotland. The son of Archibald Cochrane, 9th Earl of Dundonald and Anna Gilchrist, he spent the majority of his early years at the familys estate in Culross. Under the practice of the day his uncle, Alexander Cochrane, an officer in the Royal Navy, had his name entered on the books of naval vessels at age five. Though technically illegal, this practice reduced the amount of time Cochrane would need to serve before becoming an officer if he elected to pursue a naval career. As another option, his father also secured him a commission in the British Army. Going to Sea: In 1793, with the beginning of the French Revolutionary Wars, Cochrane joined the Royal Navy. Initially assigned to his uncles ship HMS Hind (28 guns), he soon following the elder Cochrane to HMS Thetis (38). Learning his trade on the North American station, he was appointed an acting lieutenant in 1795, before passing his lieutenants exams the following year. Following several assignments in America, he was made eighth lieutenant on Lord Keiths flagship HMS Barfleur (90) in 1798. Serving in the Mediterranean, he clashed with the ships first lieutenant, Philip Beaver. HMS Speedy: Angered by the young officer, Beaver ordered him court-martialed for disrespect. Though found innocent, Cochrane was reprimanded for flippancy. The incident with Beaver marked the first of several problems with superiors and peers that marred Cochranes career. Promoted to commander, Cochrane was given command of the brig HMS Speedy (14) on March 28, 1800. Putting to sea, Cochrane was tasked with preying upon French and Spanish shipping. Ruthlessly effective, he captured prize after prize and proved a brazen and daring commander. Also an innovator, he once eluded a pursuing enemy frigate by building a raft mounted with a lantern. Ordering Speedy blacked out that night, he set the raft adrift and watched as the frigate chased the lantern through the darkness while Speedy escaped. The high point of his command of Speedy came on May 6, 1801, when he captured the Spanish xebec frigate El Gamo (32). Closing under the guise of the American flag, he maneuvered at close range pummeling the Spanish ship. Unable to depress their guns low enough to strike Speedy, the Spanish were forced to board. In the resulting action, Cochranes outnumbered crew was able to carry the enemy ship. Cochranes run came to an end two months later when Speedy was captured by three French ships of the line led by Admiral Charles-Alexandre Linois on July 3. During his command of Speedy, Cochrane captured or destroyed 53 enemy vessels and frequently raided the coast. Exchanged a short time later, Cochrane was promoted to post-captain in August. With the Peace of Amiens in 1802, Cochrane briefly attended the University of Edinburgh. With the resumption of hostilities in 1803, he was given command of HMS Arab (22). The Sea Wolf: A ship with poor handling, Arab afforded Cochrane few opportunities and his assignment to the vessel and subsequent posting to the Orkney Islands were effectively punishment for crossing the First Lord of the Admiralty, Earl St. Vincent. In 1804, St. Vincent was replaced by Viscount Melville and Cochranes fortunes improved. Given command of the new frigate HMS Pallas (32) in 1804, he cruised the Azores and French coast capturing and destroying several Spanish and French vessels. Transferred to HMS Imperieuse (38) in August 1806, he returned to the Mediterranean. Terrorizing the French coast, he earned the nickname Sea Wolf from the enemy. Becoming a master of coastal warfare, Cochrane frequently led cutting out missions to seize enemy ships and captured French coastal installations. In 1808, his men occupied the fortress of Mongat in Spain which delayed the advance of General Guillaume Duhesmes army for a month. In April 1809, Cochrane was tasked with leading a fire ship attack as part of the Battle of the Basque Roads. While his initial attack greatly disrupted the French fleet, his commander, Lord Gambier, failed to effectively follow up to completely destroy the enemy. Cochranes Fall: Elected to Parliament from Honiton in 1806, Cochrane sided with the Radicals and frequently criticized the prosecution of the war and campaigned against corruption in the Royal Navy. These efforts further lengthened his list of enemies. Publically criticizing Gambier in the wake of Basque Roads, he alienated many senior members of the Admiralty and did not receive another command. Though loved by the public, he became isolated in Parliament as he angered his peers with his outspoken views. Marrying Katherine Barnes in 1812, Cochranes downfall came two years later during Great Stock Exchange Fraud of 1814. In early 1814, Cochrane was accused and convicted of being a conspirator in defrauding the Stock Exchange. Though subsequent examinations of the records show he should have been found innocent, he was expelled from Parliament and the Royal Navy, as well as was stripped of his knighthood. Promptly re-elected to Parliament that July, Cochrane relentlessly campaigned that he was innocent and that his conviction was the work of his political enemies. In 1817, Cochrane accepted an invitation from Chilean leader Bernardo OHiggins to take command of the Chilean Navy in its war of independence from Spain. Commanding Around the World: Named vice admiral and commander in chief, Cochrane arrived in South America in November 1818. Immediately restructuring the fleet along British lines, Cochrane commanded from the frigate OHiggins (44). Quickly showing the daring that had made him famous in Europe, Cochrane raided the coast of Peru and captured the town of Valdivia in February 1820. After conveying General Jose de San Martins army to Peru, Cochrane blockaded the coast and later cut out the Spanish frigate Esmeralda. With Peruvian independence secured, Cochrane soon fell out with his superiors over monetary compensation and claims that he was treated with contempt. Departing Chile, he was given command of the Brazilian Navy in 1823. Conducting a successful campaign against the Portuguese, he was made Marquis of Maranho by Emperor Pedro I. After putting down a rebellion the following year, he made claims that a large amount of prize money was owed to him and the fleet. When this was not forthcoming, he and his men seized the public funds in So Luà ­s do Maranho and looted the ships in the harbor before leaving for Britain. Reaching Europe, he briefly led Greek naval forces in 1827-1828 during their struggle for independence from the Ottoman Empire. Later Life: Returning to Britain, Cochrane was finally pardoned in May 1832 at a meeting of the Privy Council. Though restored to the Navy List with a promotion to rear admiral, he refused to accept a command until his knighthood was returned. This did not occur until Queen Victoria reinstated him as a knight in the Order of Bath in 1847. Now a vice admiral, Cochrane served as commander in chief of the North American and West Indies station from 1848-1851. Promoted to admiral in 1851, he was given the honorary title of Rear Admiral of the United Kingdom three years later. Troubled by kidney stones, he died during an operation on October 31, 1860. One of the most daring commanders of the Napoleonic Wars, Cochrane inspired such notable fictional characters as C.S. Foresters Horatio Hornblower and Patrick OBrians Jack Aubrey. Selected Sources National Maritime Museum: Admiral Lord Thomas CochraneWestminster Abbey: Lord Thomas Cochrane

Elements Named for Places - Element Toponyms

Elements Named for Places - Element Toponyms This is an alphabetical list of element toponyms or elements named for places or regions. Ytterby in Sweden has given its name to four elements: Erbium, Terbium, Ytterbium, and Yttrium. Americium – America, the AmericasBerkelium – University of California at BerkeleyCalifornium – State of California and University of California at BerkeleyCopper - probably named for CyprusDarmstadtium – Darmstadt, GermanyDubnium – Dubna, RussiaErbium – Ytterby, a town in SwedenEuropium – EuropeFrancium – FranceGallium – Gallia, Latin for France. Also named for Lecoq de Boisbaudran, the elements discoverer (Lecoq in Latin is gallus)Germanium – GermanyHafnium – Hafnia, Latin for CopenhagenHassium – Hesse, GermanyHolmium – Holmia, Latin for StockholmLutetium – Lutecia, an ancient name for ParisMagnesium – Magnesia prefecture in Thessaly, GreecePolonium – PolandRhenium – Rhenus, Latin for the Rhine, a German provinceRuthenium – Ruthenia, Latin for RussiaScandium – Scandia, Latin for ScandinaviaStrontium – Strontian, a town in ScotlandTerbium  œ Ytterby, SwedenThulium – Thule, a mythical island in the far north (perhaps in Scandinavia)Ytterbium – Ytterby, SwedenYttrium – Ytterby, Sweden

Social Security Act of 1935 Essay Example | Topics and Well Written Essays - 750 words

Social Security Act of 1935 - Essay Example The wages paid to the workers varied to a great margin, meaning that some of these workers were oppressed by the lack of a system to harmonize wages (Martin & Weaver, 2005). In particular, older workers suffered the most as they were subjected to very low wages, while their younger counterparts were receiving better payments. Apart from the glaring differences in wage payment, the workers were also faced with challenges such as probable loss of wages due to deaths, retirements, and disabilities (Martin & Weaver, 2005). All these factors combined, called for the establishment of a social system that would cushion the workers against loss of income. The strongest facilitator for the creation and enactment of the Act, however, was the great depression which occurred in 1929, a time during which a lot of families suffered economically, and in turn, socially (Martin & Weaver, 2005). The 1935 Social Security Act was enacted for the purpose of enabling the federal government, in collaboration with state governments to provide social welfare to needy groups. These groups included aged people, people with disabilities, expectant mothers and children, victims of industrial accidents, and the unemployed (Martin & Weaver, 2005). For these services to be actualized there was need for the creation of a social security board which would be tasked with making plans for the roll-out of these benefits, and managing funds involved in the process. Once established, the program provided monthly benefits to people aged 65 years and older who had were no longer engaged in regular employment (Martin & Weaver, 2005). The retirees were paid benefits according to the average wages they had been earning prior to retirement. Later on in 1939, Martin & Weaver (2005) write that the retirement program was extended to cover the retiree’s dependents, meaning the wife, who had to be at least 65 years old, and children. The program was not only concerned with the welfare of the aged

Services marketing environment Essay Example | Topics and Well Written Essays - 2000 words

Services marketing environment - Essay Example Moreover he will give some recommendations from the results and the analysis, which will help the hotels to be improved. The purpose of this chapter is to provide a summary as well as an interpretation from research findings of the secondary data, by books, journal articles, reports, electronic databases and websites in order to drown the literature. In addition, an in-depth analysis of the roles and purpose of the HR in organizations in general will be included, how HR assists in the organization and how HR helps the organization strategy. Moreover, the research is concentrated on the HRM in companies. Finally, some information about the HRM in hotels will be given. This chapter is very helpful in increasing the knowledge relative to the studying area since the results and the findings of the primary data will be related with the literature review. Therefore, the knowledge from literature review is going to provide a more professional research that will focus on the purpose of this research. Also, the purpose of this is to offer an overview of significant information published on the topic in order to narrow down the research questions to a specific, suitable form. 'The study of consumer behaviour is at this time seen as a 'behavioural or social science.' There are many that would challenge that this is a misnomer although it is not strictly a 'science', in it purest form when compared with the 'Natural' and 'Mathematical sciences'. Watson states, "Behavioural Science is a purely objective experimental branch of Natural Science." To understand the real reasons people purchase one brand over the other, it is necessary to understand their underlying needs and concerns. In the past the theory of consumer behaviour has come from psychology; however, with further study sociology, anthropology and economics also contribute. Social Influences/Class: 'Social class membership serves consumers as a border of reference for the growth of attitude and behaviour.' The hierarchical aspect of social class is significant to marketers. Consumers purchase products based on, either their own or a senior class, or their wanting to have an improved role and status in life (Andreassen, Paul B. 2002, 371-389). Interest have to be paid to social class, as it is a natural form of segmentation, which determines buyer behaviour. Due to this, Geodemographic clusters were developed to locate concentrates of consumers with particular characteristics. Many companies design products or services for specific social classes. Consumers from the lower classes may only dream of owning a BMW or Jewellery from Harry Winston, therefore marketers would not target them (Arkes, Hal R., 2003,

Oceanographic Properties Essay Example for Free

Oceanographic Properties Essay Oceanography is the study of the sea and oceans. It is composed of the geological study of the ocean floor and ocean features. The geological aspects of the oceanography include physical oceanography which is concerns with the physical attributes of the ocean water for example currents and temperatures and the chemical oceanography whose main focus is on the chemistry of ocean waters. Marine biology is the study of the oceanic flora and fauna. Oceanography also studies the meteorology which is the interaction between the atmosphere and the ocean. The Indian Ocean, Atlantic Ocean, the Pacific Ocean, Arctic and Antarctic oceans and the Mediterranean Sea among others are integrated in oceanography. Naturalists as Thompson, a Scot, and John Murray a Canadian were among the first pioneers to discover and study oceanography. (Johnson 2005). The paper examines some of the physical, chemical and the marine features present in the oceans. Oceanographic Properties Physical oceanography refers to the discovery and the study of physics and the geography of the ocean currents and water properties. The major components are the dynamics of ocean currents on scales from centimeters to global, the ocean wave phenomena the distribution of heat and salt and their transport through the ocean basins, the exchange of the momentum, heat and freshwater between the ocean and the atmosphere, the interaction between the ocean and rivers, estuaries, ice and marginal seas. Physical geography has important application in global climate, oceanic mixing and coastal studies and in the studies of primary production, hydrothermal vents and oceanic flux and storage of carbon dioxide (Robert 2005). The ocean is composed of a mixture of 97% pure water and 3% other materials examples as salts, gases, organic substances, and the undisolved particles. Pure water determines the physical properties. The ocean is measureless covering 71% of the earth surface of which 65 % is considered open ocean- waters that lie far away from the costal ocean. Oceans are different with an averaging depth of more than two miles and containing vast life all over it even in the deepest bottoms. Oceanic life is composed of two major categories; the pelagic (ocean water) and the benthic (the sea floor). Pelagic is further divided with accordance of water depth. Fig 1. 0 parts of the ocean The first 200 meters of the ocean water is called the neritic zone which includes the seashore and offers abundant food for the larger animals due to the plentiful of small organisms. The ocean zone extends from 200 meters deep to the bottom of the ocean. Often the ocean zones are classified according to the amount of sunlight they receive. The top part which photosynthetic life is found called euphotic zone while the preceding zone is the dysphotic zone where light is too dim to support photosynthesis. The aphotic zone where there isn’t any light rays. Littoral zone is closest to the seashore covering a distance of 600 feet from the shoreline and is divided into three zones namely; the supralittoral which is submerged due to unusual high tides or during storm. The intertidal zone lies between the high and low tide lines then the sub-littoral which extends from low tide up to 200 meters. Ocean water salinity refers to the amount of salt found in the 1,000 grams of water. Majority of the salt content in the ocean comes from land but some originates from the undersea volcanoes thus the average ocean salinity is 35 grams of salt per 1,000 milligrams. An estuary refers to the point where fresh river water meets the oceans salty waters. Its salinity is different from the salinity of the ocean adjacent to it Most estuaries are found at river mouths and are thus long and narrow, resembling a channel. The water pressure increases with the increase in depth while the temperature which is the measure of hotness or coldness of an object is divided into three temperature vertical zones. ? Top layer is the surface or mixed layer and it’s greatly influenced by the solar system. ? The following layer is the thermocline and the temperature drops with the increase in depth, ? Then the third layer is deep-water layer and at this point the temperature decreases slowly with an increase in depth. In the ocean, the water density depends on the temperature, pressure and its salinity. For instance cold salty water is denser than fresh and warm water. The density further subdivides the ocean into three layers namely, the surface mixed where the temperature and saline content differs hence no great effect on density since it’s in direct contact with the air. Next layer is the transition zone where water remains cold and dense and it’s the barrier between the surface and the bottom zone allowing little water movement between the two zones. The bottom zone is where water remains cold and dense. This has been illustrated by the figure 2. 0 below. Fig. 2. 0 Density layers in the ocean Ocean currents The current keeps the ocean in a constant motion and moves large amounts of water into great distances. It is driven by wind forces, gravitational forces and tidal movement. There exists different types of current namely the Antarctic Circumpolar Current, Eats wind drift, the North and Southern equatorial currents, the Peru currents, the Kureshio current and last the Gulf Stream. They flow in gyres which are loops of water. The gyres spin in a clockwise direction and in the southern hemisphere they do spin in anti-clockwise direction. The currents can be illustrated in the Figure 3. 0. The United States of America normally experiences the effects of the Gulf Stream currents in the Northern Atlantic zone, the equatorial current and the Canary current. Mostly affected coastlines are the Florida’s East coast, North Carolina and the Newfoundland. Figure 3. 0 oceanic currents Marine Biology By looking at the ocean surface, it is difficult for one to see the great diversity of life that exists in the ocean. The ocean inhibits different kinds of flora and fauna. They include the mammals, which are animals with backbones hence they are vertebrates. They unique features is that they breath air lungs, give birth to young ones, produce milk, are warm blooded and are covered with fur. They are the seals, sea lions, walruses, the sea oter and the polar bear. Other oceanic creatures include the giant squid, angelfish coelacanth, lantern fish, gulpers whales, sharks, fishes of all kinds. Other forms of ocean features are the coral reefs. (Cone 1992) Oceanic coasts There are various types of coasts in the ocean and the beaches are only but one type. They are divided into two categories namely the primary coasts and the secondary coasts. The primary coasts were created by non-marine processes. They happen because of changes in the land, such as river deltas or lava flows while the secondary coasts were formed by marine action and are caused by changes in the ocean, such as the creation of barrier islands or coral reefs. Reference Information on the â€Å"Focus on the Ocean† www. onr. navy Retrieved on 28th March 2009 Cone J. , (1992). â€Å"Fire under the Sea†, NY: Sage Robert H. S. (2005), â€Å"Introduction to physical oceanography† Texas: AM Information on â€Å"The introduction to physical Oceanography† www. es. flinders Retrieved on 28th March 2009: Australia: Flinders university Press. Johnson D. (2005) â€Å"Information that relates to the Ocean World† www. oceanworld. tamu www. whoi. edu Information on â€Å"The Marine Biology† www. springerlink. com Retrieved on 29th march 2009.

Close reading of the Poem Casey at the Bat :: essays research papers

1) Poetics: a. & b. Rhyme/ Rhythm A/14 A/14 B/14 B/14 C/14 C/14 D/14 D/14 E/14 E/14 D/14 D/14 F/14 F/14 G/14 G/14 H/14 H/14 D/14 D/14 I/14 I/14 D/14 D/14 J/14 J/14 K/14 K/14 L/14 L/14 M/14 M/14 N/14 N/14 O/14 O/14 P/14 P/14 Q/14 Q/14 R/14 R/14 S/14 S/14 T/14 T/14 U/14 U/14 V/14 V/14 W/14 W/14 c. No Real Meter d. Title: The title is linked to the figurative meaning because it shows the hope the team has of Casey. e. 4 lines per stanza f. 13 Stanzas with 4 lines each g. No italics h. No Bold i. There are quotes on lines 32, 35, 40, and 41 that just explain what people are saying literally j. The tone is reminiscing 2. Literal Meaning The Mudville team was predicted to lose They were losing without much time left Two players named Cooney and Barrows are out at first The crowed went quiet A few people in the crowed leave The rest stay with hope for the losing team The crowed thinks Casey is the last hope The team is gaining hope and confidence in Casey But before Casey was Flynn and jimmy Blake After casey came Lulu and the next player wasn?t very good There was a loosing feeling about There was no hope that Casey would ever get to bat Flynn hits a single every one is shocked Even though Blake wasn?t liked he hit the ball hard After the dust lifted the other team saw what happened Jimmy was on second and Flynn on third The crowed went wild The roar was so loud it was heard from far It Rang off the mountain and in the flat lands Because Casey was now at bat Casey seemed calm as he stepped up to bat He was very proud and showed a smile He tipped his hat as a response to the cheers Every one knew that is was Casey at bat The whole crowds eyes were on Casey as he rubbed his hands in the dirt They crowed watched as he wiped his hands on his shirt The pitcher rubbed the ball against his hip Casey sneered at the pitcher The ball was pitched Casey stood proudly watching the ball The ball sped past Casey Casey said ?that ain?t my style? and the umpire said ?strike one? The crowed roarded Like the roar of the ocean A person from the crowed exclaims Kill the umpire And the might have if Casey didn?t raise his hand Casey?s face showed a Christian like smile He quieted the crowed and let the game go on He signaled to the pitcher and the ball was thrown But Casey didn?t swing taking a second strike The crowed is unhappy with the call Casey looked at the crowed sternly and they were silenced His face grew stern and cold and his muscles tight Casey would swing at the next pitch Casey sneered and clinched his teeth He hit his bat against the plate The pitcher held the ball and let go

Millennium Development Goal and Bangladesh

Report on 2012 Millennium Development Goal (MDG) and Bangladesh The Progress of Bangladesh on MDG A report submitted to the Department of Economics, AIUB, as a course requirement of Economic Geography, Fall semester 2012| | Prepared & Submitted byTeam : HISTORYNazmun,MdIstiakAlam, NusratKhan,Jahirul Islam Akhter, Sheikh TurashaShuvo,Shariar Al AminAshraf, Taskia| | Course teacherRAFIQ, FARHANAFaculty Department of Economics| | Date of submission| 28 November 2012| | | American International University-Bangladesh (AIUB)| 28 November 2012 RAFIQ, FARHANA Faculty Economics DepartmentAmerican International University – Bangladesh. Subject: Submission of Report Dear Madam, We have the pleasure to submit this report entitled â€Å"Mdg and progress of bangladesh† which has been prepared in part-fulfillment of the requirements of the Final Examination Economic Geography. We have discussed on our report about MDG’s and its progress in Bangladesh. We also have shown the wor ldwide progress of MDG. Finally, we are truly grateful to you for giving us this pleasant opportunity to work on this report. The entire group contribution has led to the successful completion of this report.Despite our all possible attempts, certain deficiencies may reside and we sincerely regret this. Best Regards, 1. Nazmun,MdIstiak ID:11-19119-22. Alam, Nusrat ID: 11-19192-23. Khan,Jahirul Islam ID: 11-18219-14. Akhter, Sheikh Turasha ID: 11-19261-25. Shuvo,Shariar Al Amin ID: 11-18231-15. Ashraf, Taskia ID:11-19115-2 | ACKNOWLEDGEMENT First and foremost, we would like to thank to our course instructor of this Economic Geography course RAFIQ, FARHANA for the valuable guidance and advice. She inspired us greatly to work in this report. Her willingness to motivate us contributed tremendously to our work.We also would like to thank her for her valuable time by helping us for this report. This research report would not have been possible without the support of many people. Our thank s and appreciations go to our classmates for making the semester period truly enjoyable. And we would also like to thank our almighty for helping me carry through this massive task. Summary The main objective of this report is to discuss about Millennium Development Goals and its Progress in Bangladesh. For making this report we have collected data from internet, books, teacher’s references.Our finding shows Achievement of the Millennium Development Goals lies at the core of UNDP’s mandate, and is the focus of much of our work. Accordingly, UNDP and our partners' results in the areas of governance, poverty reduction, environment, energy and climate change, disaster management, all contribute in different ways to the acceleration of MDG achievement. In particular, the â€Å"Support to Monitoring PRS and MDGs in Bangladesh† project supported MDG acceleration in Bangladesh between 2006 and 2011. This project will shortly be renewed.It is expected that the report wi ll help to know about the MDGs as well as the situation of our country of achievement. Contents SectionPage Number * Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 06 * Discussion (a) MDG †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 07 (b) Goals and Targets †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 07 (c) MDG and Bangladesh †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 (d) Progress of Bangladesh †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 * Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 * Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 List of Figures Bar Chart (1) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 * Bar Chart(2) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 * Bar Chart (3) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Introduction The MDGs reflect a set of actions and targets contained in the Millennium Declaration that was adopted by 193 nations in 2002 based on the Millennium Declaration agreed in September 2000. Bangladesh has recorded impressive feats in pullin g people out of poverty, ensuring that more children, girls and boys, attend school, and have access to clean water. Considerable progress has been made in child survival rate. Bangladesh is among the 16 countries who have received UN recognition for being on track to achieve MDG4.There have been some improvements to address the country’s massive environmental challenges over the past decade as well. Out of the 52 MDG targets, Bangladesh is on track on 19 of them; and 14 of them need attention (2011 data). Although Bangladesh is on track to achieve the Net Enrolment target, the drop-out rates remain to high; Enrolling the last 10% of the children, ensuring quality of education for children who are already enrolled in schools, and promoting gender equity in tertiary education, remain as major challenges. The maternal mortality ratio of Bangladesh at 194 has shown a major turnaround.Performance on this goal which was lagging is a major achievement. The threat of climate change can also diminish the hard earned beneficial impacts of years of growth and development not just for the people in impoverished settlements along coastal belts and river banks, but for the entire nation. Achieving full and productive employment for all, including women and young people remains behind target. The labor force participation rate is low at about 51. 7% and women's participation although improving, is much lower at 23%. It is highly unlikely that Bangladesh will be able to ensure employment for all by 2015.Yet another challenge that Bangladesh faces is in addressing certain pockets of poverty that are lagging far behind with respect to the national averages and where the benefits of MDGs attainment need to be specifically reached. These areas include the urban slums, the hill tracts, coastal belts and other ecologically vulnerable areas. The Millennium Development Goals (MDGs) are eight international developmentgoals that were officially established following the Millenn ium Summit of the United Nations in 2000, following the adoption of the United Nations Millennium Declaration.All 193 United Nations member states and at least 23 international organizations have agreed to achieve these goals by the year 2015. The MDGs were developed out of the eight chapters of the Millennium Declaration, signed in September 2000. There are eight goals with 21 targets, and a series of measurable indicators for each target. Goal 1: Eradicate extreme poverty and hunger * Target 1A: Halve the proportion of people living on less than $1 a day * Target 1B: Achieve Decent Employment for Women, Men, and Young People * Target 1C: Halve the proportion of people who suffer from hunger Goal 2: Achieve universal primary education Target 2A: By 2015, all children can complete a full course of primary schooling, girls and boys Goal 3: Promote gender equality and empower women * Target 3A: Eliminate gender disparity in primary and secondary education preferably by 2005, and at al l levels by 2015 Goal 4: Reduce child mortality rates * Target 4A: Reduce by two-thirds, between 1990 and 2015, the under-five mortality rate Goal 5: Improve maternal health Target 5A: Reduce by three quarters, between 1990 and 2015, the maternal mortality ratio * Target 5B: Achieve, by 2015, universal access to reproductive health Goal 6: Combat HIV/AIDS, malaria, and other diseases * Target 6A: Have halted by 2015 and begun to reverse the spread of HIV/AIDS * Target 6B: Achieve, by 2010, universal access to treatment for HIV/AIDS for all those who need it * Target 6C: Have halted by 2015 and begun to reverse the incidence of malaria and other major diseases Goal 7: Ensure environmental sustainability Target 7A: Integrate the principles of sustainable development into country policies and programs; reverse loss of environmental resources * Target 7B: Reduce biodiversity loss, achieving, by 2010, a significant reduction in the rate of loss * Target 7C: Halve, by 2015, the proportion of the population without sustainable access to safe drinking water and basic sanitation (for more information see the entry on water supply) * Target 7D: By 2020, to have achieved a significant improvement in the lives of at least 100 million slum-dwellers Goal 8: Develop a global partnership for development Target 8A: Develop further an open, rule-based, predictable, non-discriminatory trading and financial system * Target 8B: Address the Special Needs of the Least Developed Countries (LDC) * Target 8C: Address the special needs of landlocked developing countries and small island developing States * Target 8D: Deal comprehensively with the debt problems of developing countries through national and international measures in order to make debt sustainable in the long term * Target 8E: In co-operation with pharmaceutical companies, provide access to affordable, essential drugs in developing countries * Target 8F: In co-operation with the private sector, make available the benefits o f new technologies, especially information and communications Progress towards reaching the goals has been uneven. Some countries have achieved many of the goals, while others are not on track to realize any.A UN conference in September 2010 reviewed progress to date and concluded with the adoption of a global action plan to achieve the eight anti-poverty goals by their 2015 target date. There were also new commitments on women's and children's health, and new initiatives in the worldwide battle against poverty, hunger and disease. From next page, we have shown some statistics about progress of MDG all over the world. Description Here is the percentage of adjusted net enrolment ratio in primary education: In case of the developing countries Enrolment ratio in primary education in 1990s was 82% while in 2008 it was 89%. In case of the developed countries Enrolment ratio in primary education in 1990s was 97% while in 2008 it was 96%.In case of the world Enrolment ratio in primary educ ation in 1990s was 84% while in 2008 it was 90%. Bar Chart (1) Description This is the percentage of people earning less than $1. 25 a day. In the year 1990 58% sub Sahara African are earning less than $1. 25 a day. & In year 2005 the percentage was only reduce by 7% Which show that the progress is not good. On the other hand, In the year 1990 60% of eastern Asian is earning less than $1. 25 a day. While in the year 2005 the percentage was reduce by 44%, which is very high. Bar Chart (2) Description This is the percentage of mortality under five years old per 1000: In case of the developed countries in 1990s the number was 12 & In 2008 it was 6In case of the developing countries in 1990s the number was 100 & In 2008 it was 72 Here we found huge deference between the developed & developing countries. Bar Chart (3) MDG and Bangladesh The Government of Bangladesh is committed to achieve the MDGs within the given timeframe. The recently approved Sixth Five Year Plan (2011-2015) titledâ €  Accelerating Growth and Reducing Poverty† has laid out the operational details on the country’s endeavor to move forward with a view to achieving the â€Å"Vision 2021† of the Government. The Plan has integrated the Millennium Development Goals within the broader agenda of the economic and social targets.The Sixth Plan has adopted a holistic approach to reduce poverty and improve other social indicators, with special attention provided to remove the regional disparities in development. The beauty of implementing the 6th Plan is that in pursuit of achieving national development goals, the MDG will also be achieved as the terminal year of both the milestone goals coincides. The recent progress report of MDGs in Bangladesh 2011, shows that Bangladesh has achieved remarkable progress in the areas of primary schooling, gender parity in primary and secondary level education, lowering the infant and under-five mortality rate and maternal mortality ratio, improving immunization coverage and reducing the incidence of communicable diseases. The recent data reveal that incidence of poverty has been declining at an annual rate of 2. 6 percent in Bangladesh during 1991-1992 to 2010. If this trend continues, the target of halving the population living under the poverty line would be achieved well before 2015. However, achievement of the hunger target might be difficult to attain due to volatility of the commodity prices and the challenges of underemployment. Progress of MDGs in Bangladesh * Goal 1: Eradicate Extreme Poverty and Hunger Bangladesh is well on track to achieving Goal 1 with poverty coming down to 31. 5 percent in 2010. Also, the average annual rate of poverty reduction has been above rate required to meet the 2015 target. The poverty gap ratio has also decreased dramatically. Current StatusTarget 1.A: Halve, between 1990 and 2015, the proportion of people whose income isless than $1 a day. 1. 1: Proportion of population below national upper poverty line, percent (38. 7 in 2008 bylinear extrapolation; 41. 2 in 2009 by household self-assessment)Status: on track1. 2: Poverty Gap Ratio, percent (9 in 2005)Status: on track1. 3: Share of poorest quintile in national consumption (NA)Target 1. B: Achieve full and productive employment and decent work for all, includingwomen and young people. 1. 5: Employment to population ratio, percent (58. 5 in 2006 and 59. 3 economically activein 2009)Status: needs attentionTarget 1. C: Halve between 1990 and 2015, the proportion of people who suffer fromhunger. 1. : Prevalence of underweight children under-five years of age (6-59 months), (45% asof 2009)Status: needs attention1. 9: Proportion of population below minimum level of dietary energy consumption, (40%as of 2005)Status: needs attention * Goal 2: Achieve Universal Primary Education While a significant 95 percent has been achieved in terms of primary school enrollment, dropout rates remain high and therefore primary school com pletion rate low. Progress has been made in adult literacy 58 percent in 2010 but additional effort is needed to reach the target. Current StatusTarget 2. A: Ensure that, by 2015, children everywhere, boys and girls alike, will be ableto complete a full course of primary schooling2. : Net Enrollment Ratio in Primary EducationBenchmark: 60. 5 in 1991Current status: 91. 9 (2008)Target : 100Status : on track2. 2: Proportion of pupils starting grade 1 who reach grade 5Benchmark: 43. 0 in 1991Current status: 54. 9 (2008)5Target : 100Status : needs attention2. 3: Literacy rate of 15+yrs olds, women and men (%)Benchmark: 36. 9 in 1991Current status: 58. 3 (2007)Target : 100Status : needs attention * Goal 3: Promote Gender Equality & Empower Women Bangladesh has achieved gender parity in primary and secondary education together with being on track with respect to percentage of women employed in agriculture sector. Current StatusTarget 3.A: Eliminate gender disparity in primary and secondary education preferably by2005 and to all levels of education no later than 20153. 1a: Ratio of girls to boys in primary education:Benchmark: 0. 83 in 1991Current status: 1. 01 (2008)Target : 1Status : Achieved before 20153. 1b: Ratio of girls to boys in secondary educationBenchmark: 0. 52 in 1991Current status: 1. 2 (2008)Target: 1Status: Achieved before 201573. 1c: Ratio of women to men in tertiary educationBenchmark: 0. 37 in 1991Current status: 0. 32 (2006)Target: 1Status: needs attention3. 2: Share of women in wage employment in the non-agricultural sectorBenchmark: 19. 1 in 1991Current status: 24. 6 (2008)Target: 50%Status: needs attention3. 3: Proportion of seats held by women in national parliamentBenchmark: 12. in 1991Current status: 19 (2009)Target: 33%Status: needs attention * Goal 4: Reduce Child Mortality The country is on track with regard to achieving this goal. Significant strides have been made in all three indicators and if the trend sustains, the country will meet t he 2015 target well ahead of schedule. Current StatusTarget 4A: Reduce by two-thirds, between 1990 and 2015, the under-five mortality rate. 4. 1: Under five mortality rate (per 1,000 live births)Benchmark: 146 in 1991Current status: 53. 8Target: 48Status : on track4. 2: Infant mortality rate (per 1,000 live births)Benchmark: 92 in 1991Current status: 41. 3Target : 31Status : on track4. 3: Proportion of 1 year-old children immunized against measlesBenchmark: 54 in 1991Current status: 82. Target : 100Status : on track * Goal 5: Improve Maternal Health This goal has been a major turnaround and is now truly a track to be achieved by 2015. Current StatusTarget 5. A: Reduce by three quarters, between 1990 and 2015, the maternal mortalityratio. 5. 1: Maternal mortality ratio (per 1,000 live births):Base year 1991: 574Current status: 348Target : 143Status : needs attention5. 2: Proportion of births attended by Skilled Health Personnel (percent):Base year 1991: 5Current status: 24Target : 50 Status : needs attentionTarget 5. B: Achieve, by 2015, universal access to reproductive health. 5. 3: Contraceptive prevalence rate (%)Base year 1991: 40Current status: 60Target : 100Status : needs attention5. : Adolescent birth rate (per 1,000 women)Base year 1991: 77Current status: 60Target : -Status : needs attention5. 5A: Antenatal care coverage (at least 1 visit) (%)Base year 1991: 28Current status: 60Target : 100Status : needs attention115. 5B: Antenatal care coverage (4 or more visits) (%)Base year 1991: 6Current status: 21Target : 100Status : needs attention5. 6: Unmet need for family planning (%)Base year 1991: 19Current status: 17Target : 7. 60Status : needs attention * Goal 6: Combat HIV/AIDS, Malaria and other diseases Bangladesh has made some progress in combating the spread of malaria with the number of prevalence dropping from 776. 9 cases per 100,000 in 2008 to 512. 6 in 2010. Current StatusTarget 6.A Have halted by 2015 and begun to reverse the spread of HIV/AIDS6. 1: HIV prevalence among population aged 15-24 yearsBase year: 0. 005Current status: 0. 319 (2007)Target: HaltingStatus: on track6. 2: Condom use at last high-risk sexBase year:Current status: 44-67%Target:Status: need attention6. 3: Proportion of population aged 15-24 years with comprehensive correct knowledgeof HIV/AIDSBase year:Current status: 15. 8 (2006)Target:Status: need attentionTarget 6. C Have halted by 2015 and begun to reverse the incidence of malaria and othermajor diseases6. 6A: Incidence of malaria per 100 000 populationBase year: 776. 9 (2008)Current status: 586. 0 (2009)Target: 310. Status: on track6. 6B: Death rate associated with malaria per 100,000 populationBase year: 1. 4 (2008)Current status: 0. 4 (2009)Target: 0. 6Status: on track6. 7: Proportion of children under-5 sleeping under insecticide-treated bed netsBase year: 81% (2008)Current status: 81% (2009)Target: 90%Status: on track136. 8: Proportion of children under-5 with fever who are treated with appropria te antimalarialdrugsBase year: 60% (2008)Current status: 80% (2009)Target: 90% (By 2015)Status: on track6. 9A: Prevalence of tuberculosis per 100,000 populationBase year: 639 (1990)Current status: 412Target: 320 (50% reduction)/HaltingStatus: 36% reduction/on track6. B: Death rate associated with tuberculosis per 100,000 populationBase year: 76 (1990)Current status: 50 (2008)Target: 50% reductionStatus: 35% reduction/on track6. 10a: Proportion of tuberculosis cases detected under DOTSBase year: 21% (1994)Current status: 70% (2009)Target: 70%Status: achieved/on track6. 10b: Proportion of tuberculosis cases cured under DOTS:Base year: 71% (1995)Current status: 92%Target : >85%Status: achieved/on track * Goal 7: Ensure Environmental Sustainability While significant progress has been made in terms of access to safe drinking water and sanitary latrines in urban areas, the same remains a challenge in rural areas.Also maintaining wet-lands and bio-diversity is still a challenge. Current St atus7. 1: Proportion of land area covered by forestCurrent status: 19. 2% (Tree density > 10%),Target: 20% (Tree density> 70%)Status: needs attention7. 2: CO2 emissions (metric tons per capita)Current status: 0. 30Status: on track7. 3: Consumption of ozone-depleting substances (metric tons per capita)Current status: 127. 88Target: 0,15Status: on track7. 4: Proportion of fish stocks within safe biological limitsCurrent status: 54 inland fish species & 16 marine species are threatenedStatus: need attention7. 5: Proportion of total water resources usedCurrent status: 6. 6% in 2000,Status: needs attention7. : Proportion of terrestrial and marine areas protectedCurrent status: 1. 78% terrestrial & 0. 47% marine areas protected (2010),Target: 5%,Status: needs attention7. 7: Proportion of species threatened with extinctionCurrent status: 201 inland, 18 marine & 106 vascular plants are threatened,Target: improvement of ecosystems for protection of species compareto 2000 situation,Status: ne eds attention7. 8: Proportion of population using an improved drinking water sourceCurrent status: 86%Target: 100%,Status: needs attention7. 9: Proportion of population using an improved sanitation facilityCurrent status: 89%Target: 100%,Status: needs attention7. 0: Proportion of urban population living in slumsCurrent status: 7. 8 %,Status: needs attention * Goal 8: Develop a Global Partnership for Development Penetration of telephone lines and internet, particularly cell phone usage, has increased to a great extent but youth employment rate is still low. | | As clearly identified during the recent MDGs needs assessment and costing exercise, Bangladesh needs more resources to achieve MDGs. Immediate efforts need to be undertaken by development partners to examine the gaps and renew efforts to support critical MDG-oriented sectors. At the same time, the imbalance between loans and grants should be addressed by increasing the share of grants in ODA.In Bangladesh there have been numbe rs of policies, strategies, and implementation programmers, activities and interactions and debates surrounding the MDGs. In fact MDGs have emerged a way we are travelling through to the one goal of peace, prosperity and humanity. Conclusion Theatre for Humans believes the Millennium Development Goals are at the very heart of the stories to be portrayed in its’ inaugural production and will strive to bring these goals to the attention of as wide an audience as possible in order to further the dialogue needed for change. Adopted by world leaders in the year 2000 and set to be achieved by 2015, the MDGs are both global and local, tailored by each country to suit specific development needs.They provide a framework for the entire international community to work together towards a common end – making sure that human development reaches everyone, everywhere. If these goals are achieved, world poverty will be cut in half, tens of millions of lives will be saved, and billions more people will have the opportunity to benefit from the global economy. The MDGs are evident in the national planning framework. The revised National Poverty Reduction Strategy Paper has adopted a holistic approach to reduce poverty and improve other social indicators to achieve the MDGs, with special attention to the lagging regions. Overall Bangladesh’s progress might be slow, but in some sector like child mortality, improvement of maternity health, primary education etc has the fast progress.So it is a positive sign that we can achieve the goals, might not in 2015 but in near future definitely. Bibliography * https://www. google. com/search? num=10&hl=en&site=imghp&tbm=isch&source=hp&biw=1366&bih=593&q=mdg&oq=mdg&gs_l=img. 3†¦ 1994. 2403. 0. 2934. 3. 3. 0. 0. 0. 0. 205. 276. 1j0j1. 2. 0†¦ 0. 0†¦ 1ac. 1. DQ5fVJymYv8 * https://www. google. com/search? num=10&hl=en&biw=1366&bih=593&q=mdg&ie=UTF-8&sa=N&tab=iw&ei=SlGzUPjhNsTQrQfh5YCYCg * http://en. wikipedia. o rg/wiki/Millennium_Development_Goals * http://www. undp. org/content/undp/en/home/mdgoverview. html * https://www. google. com/#hl=en&tbo=d&output=search&scl

The Caribbean People

Saladoid culture is a pre-columbian indigenous culture of Venezuela and the Caribbean that flourished from 500 BCE to 545 CE. [1] This culture is thought to have originated at the lower Orinoco River near the modern settlements of Saladero and Barrancas in Venezuela. Seafaring people from the lowland region of the Orinoco River of South America migrated into and established settlements in the Lesser Antilles, Puerto Rico, and Hispaniola. [1] They displaced the pre-ceramic Ortoiroid culture. As a horticultural people, they initially occupied wetter and more fertile islands that best accommodated their needs.These Indigenous peoples of the Americas were an Arawak-speaking culture. Between 500-280 BCE, they immigrated into Puerto Rico and the Lesser Antilles, eventually making up a large portion of what was to become a single Caribbean culture. [edit]Culture Saladoid people are characterized by agriculture, ceramic production, and sedentary settlements. [1] Their unique and highly decor ated pottery has enabled archaeologists to recognize their sites and to determine their places of origin. Saladoid ceramics include zoomorphic effigy vessels, incense burners, platters, trays, jars, bowls with strap handles, and bell-shaped containers.The red pottery was painted with white, orange, and black slips. [1] Distinctive Saladoid artifacts are stone pendants, shaped like raptors from South America. These were made from a range of exotic materials, including such as carnelian, turquoise, lapis lazuli, amethyst, crystal quartz, jasper-chalcedony, and fossilized wood. These were traded through the Great and Lesser Antilles and the South American mainland, until 600 CE. [1] The Taino of the Greater Antilles represented the last stage of the Ostionoid cultural tradition.By about AD 1100-1200, the Ostionoid people of Hispaniola lived in a wider and more diverse geographic area than did their predecessors; their villages were larger and more formally arranged, farming was intensi fied, and a distinctive material culture developed. They developed rich and vibrant ritual and artistic traditions that are revealed in Taino craftsmanship in using bone, shell, stone wood and other media. Social stratification is thought to have become more pronounced and rigid during this period as well. This stage of intensification and elaboration after AD 1100 is known as â€Å"Taino†.The Taino people, as characterized by archaeologists, were not a unified society, and have been categorized into subdivisions according to the degree of elaboration in their artistic and social expression. The Central or â€Å"Classic† Tainos are identified with the most complex and intensive traditions, and are represented archaeologically by â€Å"Chican-Ostionoid† material culture. They occupied much of Hispaniola, including En Bas Saline. The â€Å"Western† Taino occupied central Cuba, Jamaica, and parts of Hispaniola, and , are also associated archaeologically with the â€Å"Ostionoid-Meillacan† material tradition.The Lucayan Taino lived in the Bahamas, and the â€Å"Eastern† Taino are thought to have lived in regions of the Virgin Islands and the Leeward Islands of the Lesser Antilles. As many archaeologists have emphasized, however, the Taino were but one of the recognizable cultural groups in the Caribbean at the time of contact. They co-existed and interacted with other Ostionan peoples and perhaps even Saladoid-influenced Archaic peoples, such as the Guanahatabey of Cuba and the Caribs of the Lesser Antilles.

Totalitarianism Essays - Forms Of Government, Political Philosophy

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Yakult Marketing Plan

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SWOT ANALYSIS: Strengths Dynamic Research Development power Retrieved from the annual report of (â€Å"Global Yakult†Ã¢â‚¬â€ Entering a New Growth Stage, 2013), one of the strengths portrayed by Yakult is its dynamic research and development power. With its 252 medical doctors and scientists, they actively pursue research aimed at applying bacteria effectively in the prevention and treatment of many diseases. The RD Division tails basic research in life science meant at applying and developing basic materials in pharmaceuticals, food, cosmetics and other fields. Besides that, Yakult does their research and development at the Yakult Central Institute for Microbiological Research, which is situated in Tokyo, Japan. The aim of this central is to the study is to the use of beneficial bacteria in the promotion of health. Therefore, there are continuous improvements inYakult’s products that can improve consumers’ health for today and in the future. Good distribution channel Another essential strength of Yakult is the unique distribution channel byYakult Ladies. It is a type of delivery service that delivers Yakult cultured milk drinks directly to the consumers’ home through a network of Yakult Ladies. According to managing director Kouichi Nakayama (abhishek_g, 2012), door-to-door sales through the Yakult Lady System are more profitable than supermarkets sales.In Japan, more than 60% of Yakult products are distributed by Yakult Ladies. They deliver door-to-door every day, from rural areas to high-rise buildings in the city. However, in Malaysia, Yakult Ladies is also available in delivering of goods. However, it is only available in certain place such as Klang Valley, Negeri Sembilan, Melaka, Penang, Kuantan, Ipoh and few other areas. The best thing is there is no minimum order or delivery charge for the products (Fong, 2007). Weaknesses Less product choice for customers in terms of flavours The first weakness of Yakult is lack choice of flavours. There are only two flavours available which are Yakult Ace and Yakult Ace Light. Unlike its competitors, such as Vitagen and Nutrigen, these two brands come out with products with variety of flavours which will attract more people to buy their products. As Malaysia is a multiracial country, different races of people have different tastes. Thus, Malaysians usually prefer to choose their drinks from a variety of flavours. Storage difficulty Second is storage difficulty. The products are fermented milk drinks which contains active bacteria under low temperature. However, if the temperature increases, the bacteria will eventually become inactive that will turn the taste sour. This is because the bacteria will begin to make lactic acid when the temperature drops (FAQs, 2010). Therefore, refrigerators are necessary. However, consumers who do not own a refrigerator will find it a problem. By the way, it will also lead to a storage difficulty for retailer outlets with little storage capacity as they still have other products brand they need to keep. This will cause an imbalance of stock availability during different time of the outlets. This problem also influences consumers’ purchase intention that does not have a refrigerator. Smaller packaging and higher price compared to competitors Another weakness of Yakult is that the packaging of Yakult is small compared to its competitors. One bottle of Yakult contains 80ml cultured milk drink while competitors such as Vitagen and Nutrigen serve in 125ml per bottle (TK-eShop, 2010). Besides that, according to Yakult, it is fine for consumers to drink more than 80ml of Yakult cultured milk. Therefore, consumers who drink more than one bottle may go for other competitors’ product who sells in larger packaging (FAQs, 2010). Yakult products are sold in a bundle of 5 bottles, which is the same with its strong competitors such as Vitagen and Nutrigen. However, the Yakult cultured milk drink’s price is higher than the competitors, who offer their drinks in bigger bottles too. Opportunities Trends in health concerns Few studies shows that more and more people are concerned about their health problem and health awareness is becoming increasingly important nowadays (Rollins, 2008); (Senterfitt, Long, Shih, Teutsch, 2013). This is an opportunity for Yakult since Yakult has already scientifically proven that their products are good for health. Consumers are turning to dairy products, yogurts and so forth to start their day. In Yakult’s advertisements, the company informs consumers that their products are probiotic drinks which are good for people’s health. This increases health awareness of the people. Besides that, Yakult’s brand recognition also increases among consumers during this process. The creative thinking of Yakult’s advertisement helps in promoting health by emphasizing beneficial bacteria for intestinal balance of consumers which ultimately leads to good health. Increase in number of convenience stores and hypermarkets According to (Wong, 2007), the number of convenience stores and hypermarkets are increasing. It means that Yakult’s distribution channel will also increase. Yakult’s product can be sold in more and different places. Consumers will also find it easier and more convenient to buy Yakult’s product from the hypermarket or convenience stores nearest to them. Threats Intense competition Yakult faces a tough competitive environment in the market. There are similar healthy foods and also probiotic drinks in the market. Yakult’s main competitors are Vitagen and Nutrigen that has strong brand recognition in the Malaysian market. Vitagen is the first cultured milk to be introduced in Malaysia which is also known as the number one cultured milk in Malaysia. As for Nutrigen, it also provides cultured milk which is similar to Yakult and also Vitagen. These competitors have their own competitive advantages compared to Yakult in terms of the flavours they offered which can suit different consumers’ taste with their different flavours available. Low switching cost Besides that, consumers in Malaysia do not incur high switching cost if they choose to switch to other category of healthy foods. Yakult’s price offering is also a threat as they offer in higher prices and also smaller packaging compared to competitors. Consumers who are price sensitive may choose competitors’ product instead of Yakult’s. Thus, Malaysians can switch to another drinks or brands whenever they want if there are substitute products available with lower prices. They can also shop favourably and also choose selectively without sticking to one supplier. Competitors use aggressive marketing technique Yakult’s competitors uses aggressive marketing plan to promote their products such as advertising in traditional media like television advertisement, radio, social network sites and forth, especially Vitagen. With this, competitors are more recognizable to consumers than Yakult. As Yakult does not usually do aggressive advertisements to promote their brand, consumers are more likely to be aware of competitors’ brand than Yakult. Besides that, the marketing plans that are not heavily invested are usually advertisements that are easily duplicated. Decrease in consumer’s purchasing power Millions of middle-class Malaysians are suffering from low consumer spending growth while increasing in state controlled electricity and gasoline costs since 2008 (Koon, 2014). As a result, mid to higher end choices of beverage suffered a decrease on the sales (Consumer spending to slow down in 2014, 2014); (Koon, 2014). The economic downturn has contributed greatly to the slow growth of the purchasing power as Yakult is not a necessity in consumers’ daily life. Yakult is a probiotic drink, where consumers who desire for a better health can consume it continuously and not a necessity for consumers to drink them as a must in order to survive. INDUSTRY ANALYSIS BY USING PORTAL FIVE FORCES a) Threat of new entrance Yakult probiotic beverage falls into a broad and safe market, especially the awareness and concern of people on health are increasing. Probiotic drinks are favourable and popular for consumers and bring a considerable return to the company. This has made the cultured milk market seems attractive to the market, where it attracts many outsiders that tries to enter this industry. However, the capital cost to enter this industry is relative high compared to other beverage industry. As probiotic beverage requires friendly bacteria such as lactobacillus acidophilus that are hard to produce and refine it to produce a drinkable beverage. Potential entrants who wish to enter this industry need to invest heavily on Research and Development as well as pharmaceutical department in order to produce a probiotic beverage. As Yakult has been proven by many professors such as Dr Ko Okumura (Juntendo University, Japan), Dr. Haruji Sawada and others, the credibility of Yakult beverage is high, which result to a high entry barrier for new entrants as well. Furthermore, potential entrants need to make sure they are able to differentiate their product from Yakult in term of higher nutrition or lower price or both. If firms are not able to come out with a better beverage than the existing beverage in market, then there is no point they enter the market as this will deficit the company. In a nutshell, the entry barrier for new entrants to enter this industry is high. Yakult is facing low threat of new entrants. b) Threat of substitute Porter’s threat of substitute definition is the availability of a product that the consumer can purchase instead of the industry’s product with similar benefits. Eventhough Yakult is the pioneer of probictic, substitutes products are still able to replace them. Customers can easily replace Yakult by purchase bottle of probiotic capsule, probiotic powder or probiotic drink. Example of probiotic supplements is Kordel’s Protect probiotic powder, which cost around RM70 for 30 sachs. Yogurt drink and yogurt powder are also substitutesthat can replace Yakult products. The more substitute the products are, the more competitive the industry is. In the long run, Yakult may suffer less profit. In this case, there are few substitute products in market that can replace Yakult products, so they are facing high threat of substitute products. c) Bargaining power of supplier Bargaining power of supplier occurs when buyers are too many but only few suppliers in the market. When it is too costly to change suppliers, the bargaining power of suppliers is relative high. The Yakult Plant in Calamba city, Laguna, is able to produce 1.6 million bottles of Yakult a day. In order for them to produce a bottle of 100ml Yakult Probiotic beverage, they will need few raw materials such as skimmed milk powder, sugar, and dextrose is blend with sterilized water to create a sweet, milky solution. While all these raw materials are not unique or highly differentiated product. Which means Yakult can get them from few suppliers, as there are not only one supplier in the market that supplies sugar, skimmed milk powder and dextrose. The suppliers industry is not dominated by small number of firm, thus the bargaining power of supplier is not harmful for Yakult. Furthermore, Yakult uses backward integration, where they have their own manufacturing factory to produce their probiotic beverage. The main ingredient in the probiotic dairy beverage, liveLactobacillus caseistrain Shirota is carefully cultured and tested in Yakult own laboratory. In other words, Yakult does not rely on outsider to get their main raw material, but they produced it themselves in their own laboratory and factory. In a nut shell, Yakult is immune with the power of supplier, as they having few suppliers instead of rely on one supplier. d) Bargaining Power of Buyers Buyer power is one of the forces that shape the competitive structure of an industry. When the power of buyer is strong, they can pressure the sellers to lower down the prices, improve product quality or better service. In contra, weak bargaining power of buyer will often makes an industry less competitive and increases the profit potential for seller. In this case, Yakult are facing high bargaining power from their buyers. Firstly this is because there are available substitute and large range of probiotic drink in the market that offered similar benefit to the customers, for example Vitagen, Nestle Yogurt drink, and probiotic supplement beverage. Yakult is not the only firm that produce probiotic daily beverage. Customers can easily switch to other product that available in the market, customers switching cost is low. Secondly, customers are price sensitive towards the beverage. If Vitagen probiotic drink is having promotion and the prices are much cheaper than Yakult Ace drink, customer will simply switch to purchasing Nestle yogurt drink. Thirdly, Yakult probiotic daily drink is not highly differentiated and standard. It become a daily basis for some consumer, thus consumer can switch to other brand that provide the same function as Yakult. In a nutshell, the bargaining power for Yakult buyer is relatively high. e) Threat of rivalry The intensity of rivalry among competitors in an industry refers to the extent to which firms within an industry put pressure on one another and limit each other’s profit potential. High intensity of rivalry means competitors are aggressively targeting each other’s markets and aggressively pricing products. While low intensity of competitive rivalry makes an industry less competitive and increases profit potential for the existing firms. The rivalry in probiotic beverage is minimal. Firstly this is because few competing firms are roughly doing the same size and serving the same amount of customers. Yakult, Vitagen, Nestle are sharing the almost similar market share. Secondly, there are lack of product differentiation for the existing brand in the market, Yakult, Vitagen, Nestle are offer the almost similar probiotic daily beverage in the market. This three probiotic beverage different in some ways but they do share the similar characteristic as well, which are help strengthen immune system and smoother the digestive system. Thirdly, customer brandloyalty is not significant, customer who consume Vitagen beverage might switch to consume Yakult on some day, and same goes to consumer for Yakult. In a nutshell, the threat of rivalry is minimal for Yakult Company. REFERENCES abhishek_g. (12 June, 2012). Yakult. Retrieved 17 June, 2014, from Slide Share: http://www.slideshare.net/abhishek_g/yakult-13298536 Consumer spending to slow down in 2014. (9 January, 2014). Retrieved 26 June, 2014, from The Sun Daily: http://www.thesundaily.my/news/925542 Cruz, H. (13 January, 2013). Vision, Mission, Objectives, Goals, Prob. its Background. 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